That's right folks, yet another basketball organization is getting into eSports, and this time it is the Miami Heat. They have acquired stakes in the eSports organization Misfits. This will put the Heat in the managerial duties around the brand. For those who are confused about what that means, its a fancy way of saying that they will be doing the marketing, brand promotion, handling of sponsorship, and a rebranding of at least the team colors.
The organization currently has teams in League of Legends, Overwatch, Heroes of the Storm, Hearthstone, and Super Smash Brothers. At this point I think we can start to see a pattern, if you have a LoL roster that is competitive and you also at least dip your toes into a couple of other games, you're going to be ripe for the picking, or at least you should be.